Walmart: Mobile is 'dominant shopping trend'
More and more, the endless aisles associated with Walmart's digital arm is accessed through mobile, Fernando Madeira, president and CEO Walmart.com, reported Tuesday morning.
“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales," he said. "Mobile is making up more than 70% of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate."
In an effort to accommodate emerging shopper habits this year, Walmart debuted its Cyber Monday deals on Sunday evening, finding that consumers were better able to surf and buy from home than from work the following morning.
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