Omnichannel

E-commerce is generally popular with consumers, but some offerings are better received than others.
 
According to the Walker Sands 2016 Future of Retail Study, based on a survey of more than 1,400 U.S. respondents, most consumers shop online with some level of frequency. Forty percent shop online once or more a month, 21% one- to two-times a week, and 7% three or more times a week. This means that about two-thirds (68%) shop online at least monthly, while only 4% shop online one- to three-times a year.
 

When it comes to supporting the back end of omnichannel retailing, the Bon-Ton Stores Inc. digs deeper than supply chain.

Bon-Ton has selected the end-user experience monitoring (EUM) solution from Catchpoint Systems, a digital performance analytics company, to help optimize the company’s digital customer experience. Specifically, the retailer will use Catchpoint’s Synthetic (Active) Monitoring solution to ensure that its e-commerce website and mobile site deliver consistently high performance, and to find and fix issues before they impact consumers.

Literally hundreds of considerations go into designing an app, but the success of your app hinges largely on one factor: user experience (UX).

So what is UX exactly? It’s less about what an app does and more about how it feels. You don’t just use apps, you engage with them. The instant a user opens an app for the first time, they form a connection with it. Their initial impression draws upon physical and emotional cues, and is largely influenced by UX.

Oregon, a new market for CVS Health, is the latest market where Target pharmacies have been successfully transitioned to CVS Health, the Rhode Island pharmacy operator announced Wednesday. The new CVS pharmacies, located in several metropolitan areas, including Portland, Eugene and Medford, are being operated through a store-within-a-store format.

Jo-Ann Fabric and Craft Stores is promoting Chris DiTullio to senior VP, marketing and omnichannel.

While at Jo-Ann, DiTullio has served as interim senior VP, marketing; VP, e-commerce and omnichannel; VP, marketing and advertising; VP, inventory management; and director, merchandise planning.

Purdys Chocolatier, a 74-unit Canadian chain based in Vancouver, British Columbia, has launched a new digital shopping experience.
 
The company is leveraging the Aptos Digital Commerce platform with integrated Aptos Enterprise Order Management. Purdys operates stores in several Canadian provinces and also operates an e-commerce business throughout North America. The retailer’s new fully responsive website replaces two legacy e-commerce systems, enabling it to support singular commerce and seamless experiences.
 

Bob Dylan sang “The Times They Are A Changin’” more than 50 years ago, but the sentiment is very current in the world of digital commerce.

Bob Dylan sang “The Times They Are A Changin’” more than 50 years ago, but the sentiment is very current in the world of digital commerce.