Omnichannel

Miracle Mile Shops, at Planet Hollywood Resort & Casino in Las Vegas, is targeting customers online in a big way.
 
The 1.2-mile shopping center has relaunched its site to offer a comprehensive snapshot of its offerings while encouraging visitors to engage on its social media channels. Now optimized for mobile technology, the site lets users search stores, promotions and offerings.
 

The story of the “mobile first” generation isn’t a new one. Retailers have been told for years that mobile should be at the forefront of business strategy in order to meet consumers’ evolving expectations.
 
Yet, there appears be a disconnect between existing mobile experiences and consumer sentiment.
 

Despite all the attention being given to retail customization and personalization, most consumers see their shopping journeys as marred by inconsistency and impersonal service offerings.
 
Although  93% of retail executives say service personalization is a strategic focus, only one-quarter of consumers feel they receive a consistent, personal experience across channels, according to findings from personalization technology provider TimeTrade,
 

Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.

Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.

Storytelling elements provide an immersive brand experience at Ugg’s new global store concept, at Disney Springs, Lake Buena Vista, Florida. The brand’s Californian roots, connections to nature and modernist vibe all come into play in the 2,828-sq.-ft. space, which has a relaxed, soothing ambience.

A new report from HRC Advisory finds that retailers’ online sales are eroding in-store sales and taking a big bite out of retail profitability. Chain Store Age editor Marianne Wilson spoke with Antony Karabus, CEO, HRC Advisory, about the study and its implications for retailers. 

What did you find most surprising in the study findings?

Nordstrom has opened its second full-line store In Toronto.   The department store retailer opened a three-level, 199,000-sq.-ft. store at Yorkdale Shopping Centre on Oct. 21. It is the company's second location in Toronto, with the first, at CF Toronto Eaton Centre, opening in September.      

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.
 
Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.