Omnichannel

Despite all the hype surrounding mobile commerce, good old-fashioned desktops and laptops are still in style when it comes to making digital purchases.   According to the 2016 Digital Commerce Survey of more than 1,000 adult U.S. consumers from digital commerce strategy firm Sumo Heavy, 72% of respondents prefer using a laptop or desktop PC to shop online. Only 28% prefer using tablets or smartphones. Furthermore, 42% of respondents have never used a tablet to shop online, while 32% have never used a smartphone.  

Quick-serve giant Subway restaurants has launched a new division, Subway Digital, to transform its customer experience.    Created in collaboration with Accenture, the new division has been charged with building a comprehensive omnichannel strategy and implementation support team to enhance engagement and build loyalty.   

L'Oreal USA appointed of Marc-Alexandre Risch to the newly created position of chief retail officer for L'Oreal USA.   The appointments comes as L’Oreal’s retail banners, which include Kiehl’s, are expanding. Risch will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omnichannel consumer experiences across L'Oreal USA's brand portfolio.

Days after announcing its “Way Forward Plan” reorganizational plan, Ralph Lauren Corp. named three new senior executives who will help oversee it.  

Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting.   The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.   

In their never-ending quest to make the store shopping experience as seamless and painless as possible, an increasing number of retailers are offering variants of curbside pickup.   This simply means consumers can order goods online and then have the items delivered to their car as they wait, usually within five to 10 minutes. Some retailers accept payment ahead of time, while others execute the transaction on the spot with a mobile POS device.  

High-quality malls and lifestyle centers are best positioned to capitalize on the shift toward experience-based spending.    That’s according to a new study by the research arm of MetLife Investment Management (MIM), which finds that millennials’ preference for acquiring experiences and memories over material goods will play a significant role in determining which retail formats will outperform in the future.   

In their never-ending quest to make the store shopping experience as seamless and painless as possible, an increasing number of retailers are offering variants of curbside pickup.   This simply means consumers can order goods online and then have the items delivered to their car as they wait, usually within five to 10 minutes. Some retailers accept payment ahead of time, while others execute the transaction on the spot with a mobile POS device.