Jo-Ann Stores names veteran exec to omnichannel marketing post

Jo-Ann Fabric and Craft Stores is promoting Chris DiTullio to senior VP, marketing and omnichannel.



While at Jo-Ann, DiTullio has served as interim senior VP, marketing; VP, e-commerce and omnichannel; VP, marketing and advertising; VP, inventory management; and director, merchandise planning.



During his 11 years with the retailer, DiTullio has led company-wide efforts including growing the e-commerce business and establishing the omnichannel strategy. Prior to joining Jo-Ann, DiTullio held various positions for retail companies including J.C. Penney, HomePlace and Cole Vision.



“I'm ecstatic to lead our marketing and omnichannel teams in our ongoing mission of reinforcing Jo-Ann as our customer’s place to find inspiration and single solution for her craft and fabric needs,” said DiTullio. “We will be diligent in advancing our retail strategy by building our digital and omnichannel experience and further surprising and delighting our customers with our creative content and service businesses.”



DiTullio will report to Jill Soltau, CEO, Jo-Ann Fabric and Craft Stores, in his new role.