Eighty-three year-old brand charts new course
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Design is at the heart of Ethan Allen’s new “Design Center” retail format, which opened in Rockville, Maryland.
The store showcases the company’s new interactive design service and brings its robust website to life. The open floor plan has design stations and large touchscreens that invite customers to work directly on projects with the company’s design professionals in a space outfitted with the latest technology.
The new format represents a new direction for the 83-year-old brand.
"This is an Ethan Allen some people may not recognize," says the company’s chairman, president and CEO Farooq Kathwari. "The products are relaxed and relevant to today's lifestyles, the technology on the floor is state-of-the-art, and the Design Center itself is located where our clients live and play."
The store displays hundreds of all-new designs in “shops” and inspirational room settings. Eight experienced design professionals staff the space. To facilitate the creative process and take the guesswork out of design, the design team can help as little or as much as a client likes. In-store and in-home consultations are complimentary, as always.
Design is at the heart of Ethan Allen’s new “Design Center” retail format, which opened in Rockville, Maryland.
The store showcases the company’s new interactive design service and brings its robust website to life. The open floor plan has design stations and large touchscreens that invite customers to work directly on projects with the company’s design professionals in a space outfitted with the latest technology.
The new format represents a new direction for the 83-year-old brand.
"This is an Ethan Allen some people may not recognize," says the company’s chairman, president and CEO Farooq Kathwari. "The products are relaxed and relevant to today's lifestyles, the technology on the floor is state-of-the-art, and the Design Center itself is located where our clients live and play."
The store displays hundreds of all-new designs in “shops” and inspirational room settings. Eight experienced design professionals staff the space. To facilitate the creative process and take the guesswork out of design, the design team can help as little or as much as a client likes. In-store and in-home consultations are complimentary, as always.