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Study: Consumers did half of their online spending on marketplaces in 2016
Marketplaces are taking an increasing share of business-to-consumer (B2C) online retail sales. Last year, shoppers did half of their online spending through marketplaces — a level that could rise to 66% by 2022, according to “Half of B2C Online Retail Spend Came from Marketplaces in 2016,” a report from Forrester. -
CBL puts an eye on shoppers
CBL is launching a pilot program at two of its malls that will more closely measure the volume and the specific nature of traffic. The initiative, directed by RetailNext, will place cameras at various points on the properties that not only count heads, but determine shoppers’ genders and approximate their ages within five years. The test will take place at Hamilton Place in Chattanooga, Tennessee, and Asheville Mall in Asheville, North Carolina.

