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Co-Innovation is the Key
By Mark Ledbetter, [email protected]
There's a season for everything, and that's no less true for retailers. Merchants have historically enjoyed a central position in the retail universe, driving everything from pricing to availability. How quickly things have changed. Today, try telling a 19-year-old that she can't get a discount on the slightly frayed jeans she found on the discount rack. She'll buy a similar pair online and Tweet about it so fast, it will make your head spin!
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Shopko names former Office Depot exec as marketing lead
Green Bay, Wis. -- Shopko said Wednesday that it has named Michael B. Cooper as senior VP marketing for the company, charged with leading the branding strategy and marketing initiatives.
Cooper joined Shopko from Office Depot, where he was most recently VP marketing, and directed the office supply retailer’s strategic planning and allocation of the company’s marketing budget.