CBL puts an eye on shoppers
CBL is launching a pilot program at two of its malls that will more closely measure the volume and the specific nature of traffic.
The initiative, directed by RetailNext, will place cameras at various points on the properties that not only count heads, but determine shoppers’ genders and approximate their ages within five years. The test will take place at Hamilton Place in Chattanooga, Tennessee, and Asheville Mall in Asheville, North Carolina.
“The system is also able to determine customer journey. Within the shopping center, we can see what percentage of the total traffic is entering key, selected retailers and from what direction,” said CBL spokesperson Stacey Keating, who added that the data collected would be used internally to improve customer experience at the properties.
If parameters set by CBL for the test are met, the company will likely expand the program to additional centers, Keating said.
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