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Sales growth and challenging outlook on tap for Thursday
Retailers who report monthly sales are set to report their best December results in several years this Thursday assuming preseason forecasts and in-season upward revisions prove accurate. Total holiday sales are forecast to increase in the low- to mid-single digits, and Thursday’s monthly results from the likes of Target, Macy’s, Kohl’s, TJX and others will offer an indication of how good a season it was.
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The Web big 2010 winner
While holiday sales overall were solid during the season just ended, a real bright spot was online where sales advanced 13% to a record level of nearly $31 billion, according to the online measurement firm comScore. For the 56-day period from Nov. 1 through Dec. 26, comScore data showed consumers turned to the Internet in record numbers, especially on such key days as Thanksgiving, Cyber Monday and the final day of free shipping on Dec.17 when online volumes surged 61% to $942 million.