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How Retailers Can Meet the Demands of the 'New' Shopper
As retailers gather in New York City for the National Retail Federation’s Annual Convention and EXPO The new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. That’s the takeaway from a study released by Leo Burnett’s marketing services arm, Arc Worldwide .
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Online Holiday Recap
U.S. consumers spent an estimated $36.4 billion in online purchases during the period Oct. 31 to Dec. 24, according to MasterCard Advisors' SpendingPulse, registering a 15.4% year-over-year increase over the 2009 holiday season.
SpendingPulse reports on national retail and services sales and is based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash and check.