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Online traffic surged in November
As holiday promotions heated up in November and shoppers hit the Internet, there was a 44% surge in traffic to Walmart.com when compared with October, according to the online measurement firm comScore. The growth propelled Walmart to the 20th spot on comScore’ November ranking of the top 50 U.S. Web properties. The nearly 52 million unique visitors Walmart.com attracted in November 2010 was 5% more than in November 2009, according to comScore’s data.
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Online sales keep rolling
An accurate view of whether Walmart is capturing a fair share of this holiday season’s anticipated sales growth is hard to come by given the lack of monthly results from the company, but a somewhat clearer picture emerges online based on traffic and sales estimates from third parties.