Data & Analytics

The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.

Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?" queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.

Another piece of the leadership puzzle fell into place at Kroger as the company continues to execute a succession strategy backed by the tailwind of 40 consecutive quarter of same store sales growth.

Kroger named Mark Tuffin to the role of SVP of the company’s retail divisions to fill a position previously held by Michael Ellis who was elevated to the role of president and COO last month. Tuffin previously served as president of the company’s Smith’s Food and Drug Stores division.

By Len Shneyder, Senior Marketing Manager, OtherLevels

The numbers are out and they don’t lie: Almost 40% of all online traffic during Black Friday was driven by mobile devices. That figure is up 34% from the previous year, according to IBM’s Holiday Benchmark. But what’s more impressive than that is that nearly one-fifth of all online sales during the holiday shopping bonanza came from mobile devices.

UPS expects to accommodate more than 78 million online tracking requests on Tuesday, December 17 thanks in part to new mobile capabilities that offer shoppers unprecedented supply chain visibility.

Cincinnati – Kroger has promoted Mark Tuffin to senior VP of retail divisions. He succeeds Michael Ellis, who will become Kroger's president and COO on Jan. 1, 2014.

3M wowed investors on Tuesday by sharing aggressive organic growth plans, doubling a share repurchase program, raising the prospect of billion dollar acquisitions and increasing its dividend by 35%.

The $30 billion company offered the details during a meeting with investors to update a five-year growth plan that extends through 2017. The plan envisions 9% to 11% growth in earnings per share, 4% to 6% organic revenue growth and approximately a 20% return on invested capital.

North Franklin, Conn. – Home product e-commerce retailer The Yankee Retail Company has implemented Yottaa Engagement Cloud to optimize user engagement and business performance. Yottaa Engagement Cloud is an SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and websites.

Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.