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Mobile shopping skyrockets Thanksgiving and Black Friday
New York -- When compared with a baseline shopping period of mid-October of this year, total mobile visits on Thanksgiving and Black Friday increased 93%. Data from multichannel platform provider Usablenet also shows that overall mobile transactions increased 219% and total revenue from mobile transactions increased by 368%.
In addition, average order value increased by 56.3%, conversion rates increased by 93%, and shoppers spent an average of 47 seconds longer on site (the average length of visit was just more than six minutes per site).
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Nest hires VP of sales
Gloucester City, N.J. — Nest International, a leading facility maintenance management firm, has appointed Joni Mayo to the position of VP of sales. Mayo brings 30 years of proven sales, marketing and operations leadership experience. Mayo joins Nest from Sylvania Lighting Services where she led sales in excess of $49 million in 2012.