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NRF: Only 49.9% of shoppers have completed holiday purchasing
Washington, D.C. -- The average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5% they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend, according to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics. Specifically, 32 million or 14% say they have not even started, while another 20 million, or 8.9% say they are already finished.
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For eight-in-10 consumers, value is key
Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.
A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.