Tracking Tuesday with new UPS’ Kindle app

UPS expects to accommodate more than 78 million online tracking requests on Tuesday, December 17 thanks in part to new mobile capabilities that offer shoppers unprecedented supply chain visibility.

To cope with the volume on UPS peak package tracking day, an increasing percentage of which is originating from mobile devices, UPS introduced an app for Amazon’s Kindle Fire tablets. The new UPS app for Amazon’s Kindle Fire family allows customers to track and ship their packages, find nearby The UPS Store locations and manage shipments through UPS My Choice service, which enables consumers to reroute and reschedule their shipments for more convenient delivery. One of the newest features available for all UPS Mobile apps, including the Kindle Fire app, allows customers to log in using their Facebook account credentials, giving them one less username and password to remember.

“Residential deliveries account for more than 40% of our total U.S. volume,” said Alan Gershenhorn, chief sales, marketing and strategy officer for UPS. “There is growing consumer demand for both online shopping platforms and technologies like the new Amazon Kindle Fire UPS app, which we have designed to provide our customers with added accessibility, whether they are looking for the nearest The UPS Store or checking to be sure a much-anticipated holiday gift arrives in time.”

“We are thrilled that UPS has brought its popular app to the Amazon Appstore for use on the full line-up of Kindle Fire tablets,” said Aaron Rubenson, director of Amazon Appstore. “At Amazon, we know that customers love to purchase products online and want fast, accurate information when tracking their purchases.”