Data & Analytics

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.  

As a discount department store retailer, Kohl’s is targeting a middle-class consumer looking for decent quality merchandise at a fair price. Kohl’s array of in-store IT solutions reflects this “Middle America” marketing and merchandising approach by focusing on self-service technology that makes finding products and determining prices as quick and convenient as possible, rather than leading-edge solutions that might appeal to higher-income, connected shoppers.

Digital price display

Washington, D.C. -- The National Retail Federation calculated retail industry job gains at 43,600 in August, with marked increases in clothing, general merchandise and electronics stores.
 

San Francisco – Gap reported same-store sales growth in its three global retail brands in August of this year that was significantly lower than in the same month last year. Gap global same-store sales rose 2% compared to 6% last year. At Banana Republic, same-store sales increased 2% compared to 8% last year, and Old Navy same-store sales grew 1% compared to 12% last year.

Net sales for the month were $1.23 billion, up 2.5% from net sales of $1.2 billion for the same month last year.

Atlanta -- The Home Depot reportedly expects a continuing recovery in the U.S. housing market to improve its sales later this year. In an interview with Bloomberg, Frank Blake, CEO of Home Depot, Inc., said steady improvement in the housing market should lead to private equity firms and investors renovating properties for rental.

Woonsocket, R.I. – CVS/pharmacy is offering members of its ExtraCare loyalty program double their ExtraBucks quarterly reward earnings between Sept. 16 and Dec. 15. Members can sign up for double earnings in-store or online and receive 4% instead of the usual 2% back on all eligible front-store purchases in the form of “ExtraBucks” that can be spent like cash in the store.

Ann Arbor, Mich. -- Retailers’ strides toward satisfying their customers was the subject of a survey conducted by CFI Group, which found that retailers' physical store and online presence were meeting consumer expectations, but store associates, price and checkout are areas needing improvement.

Ann Arbor, Mich. -- Seventy-seven percent of consumers say shipping costs factor into their willingness to shop online. Results of the CFI Group Retail Satisfaction Barometer for second quarter 2013 also show that the most common consumer activity on retail websites is browsing and researching before in-store purchase (59%).

New York -- Accenture and SAP AG are jointly releasing a new application called the Marketing Performance Solution by Accenture and SAP. Sold by Accenture, the solution enables retail chief marketing officers (CMOs) view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

A survey of consumers conducted by the National Retail Federation and published in the trade group’s September issue of Stores placed Walmart second on a list of the nation’s favorite e-commerce retailers, an encouraging sign given the company’s efforts to drive digital growth.