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Accenture and SAP release solution for retail CMOs


New York -- Accenture and SAP AG are jointly releasing a new application called the Marketing Performance Solution by Accenture and SAP. Sold by Accenture, the solution enables retail chief marketing officers (CMOs) view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.

Marketing Performance Solution by Accenture and SAP leverages analytics solutions from the SAP HANA platform and Accenture marketing analytics solutions. CMOs and marketing teams can gain access to data in near-real-time from multiple internal and external sources and respond to shifting market demand and manage the ROI of marketing spend. Tracking results of marketing campaigns, running simulations and promotions and making adjustments is enabled through a customizable, web-based user interface accessible from PCs and mobile devices.

“Clients understand the value of Accenture offerings paired with SAP HANA to drive real-time insights and business decisions,” said Robert Enslin, president of Global Customer Operations and member of the Global Managing Board of SAP AG. “This new level of collaboration is designed to offer unique solution packages and simplify the contract process so clients can get up and running even faster. Accenture is a great fit for this one-of-a-kind model that delivers tremendous benefit to our joint CMO clients.”

The solution is the first offering of a new business model created by Accenture and SAP to provide clients with end-to-end solutions running on the SAP HANA platform. Hosting services are also planned to be included in all end-to-end solutions offered by Accenture and SAP, with a private or public cloud deployment option supported by global hosting and infrastructure provider. Accenture will be the single point of contact for clients handling contracts for all software and services.

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