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Wet Seal turns to Demandware to improve digital platform
BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy.
Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services.
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Sales increases at HSNi’s operating segments bolster Q2 results
Net sale increases at HSNi’s HSN and Cornerstone operating segments had a favorable impact on the company’s total net sales, which increased 6% to $812.6 million for the second quarter ended June 30 from $767.2 for the same quarter last year.
HSN’s 5% net sales increase to $526.2 million for the quarter, from $502 million for the same quarter last year, was due in part to lower return rates. The average price point decreased 4% while units shipped increased 7% primarily due to an increase in clearance activity.