Data & Analytics

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

A little more than a month ago, Robert Hanson resigned as CEO of American Eagle Outfitters, following disappointing holiday sales, and caused shares to drop 10%. Shares dropped again, nearly 7% this time, following what the company called “highly disappointing” fourth-quarter results.

Washington, D.C. -- Import volume at the nation’s major retail container ports is expected to increase 12.4% in March 2014 as retailers begin to stock up for the spring and the summer season, according to the monthly Global Port Tracker report released by the National Retail Federation (NRF) and Hackett Associates.

Chicago - Mobile and online sales will continue to drive growth for retailers in 2014. However, according to a recent BDO USA survey, a majority (64%) of retail CFOs expect that online sales will grow in 2014, representing a modest decline from the number of CFOs expressing similar sentiments in 2013 (74%).

Issaquah, Wash. – Costco Wholesale Corp. is reportedly attempting to draw in younger customers. According to The Seattle Times, after recently missing quarterly earnings estimates, Costco is taking active steps to attract a younger shopper demographic.

These steps include piloting a same-day delivery service with Google in San Francisco, building up its social and online efforts, and increasing its offerings of organic products such as kale.

Essen, Germany – German supermarket chain Aldi Nord has selected the SAP for Retail solution portfolio to support its dynamic growth and modernize its retailing. The standard enterprise resource planning (ERP) solution will replace the company’s previous in-house system and will be used to manage retail processes at all company locations, from orders and warehouse management to store deliveries.

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

Union, N.J. -- Bed Bath & Beyond Inc. has provided preliminary information on its fiscal fourth quarter 2013, including the impact of adverse weather conditions during the period. The company's same-store sales for the fiscal fourth quarter increased by approximately 1.7% as compared with its previous model of an increase of approximately 2% to 4%.

Oak Brook, Ill. – U.S. same-store sales dropped 1.4% at McDonald’s Corp. during February 2014, with global same-store sales declining 0.3%.

Other segment same-store results for McDonald’s during the month included a 0.6% increase in Europe and a 2.6% decrease in Asia-Pacific/Middle East/Africa (APMEA). The company cited severe weather and challenging industry dynamics in affecting its U.S. same-store sales performance.

Foothill Ranch, Calif. -- The Wet Seal Inc. has appointed Deena Varshavskaya, Nancy Lublin and Adam Rothstein as new independent members of the company’s board of directors. The appointments expand the size of the board from seven to nine members.