Data & Analytics

Boca Raton, Fla. - Office Depot Inc. has selected CoreMedia LiveContext software to help enhance the customer shopping experience for Officedepot.com by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. Late in 2014 and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.

Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.

Ann Arber, Mich. – Domino’s Pizza is launching its Domino’s Tracker digital order tracker for Samsung Smart TV. Domino's customers who have a Samsung Smart TV can track their order each step of the way, from the time it is taken, to when it is put in the oven and sent out for delivery.

This marks the first time that Domino's Tracker is available on any television platform. In order to use the tracking feature, customers must have a 2014 or newer Samsung Smart TV.

To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.

New York -- In today's data-filled world, many retailers are missing some of the most basic — and important — metrics of all: store data and conversion rates. Join this Chain Store Age Webinar on Jan. 29, 2 p.m. (EST), and learn how the insights gained from this data can give companies an edge in today's hypercompetive, omnichannel retail environment. Analytics expert Mark Ryski will discuss how insights from store traffic and conversion analytics can help retailers deliver better results.

Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.

Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Co.-based company operates 466 locations throughout the U.S. and Puerto Rico.

Alexandria, Va. - The U.S. convenience store count increased to 152,794 stores as of Dec. 31, 2014. That marks a nearly 1% increase from the prior year, according to the 2015 NACS/Nielsen Convenience Industry Store Count.