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Tech Guest Viewpoint: Personal Experiences Deliver Victory, Loyalty
By Deepak Advani, IBM Commerce
The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.
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Study: Mobile, loyalty, email offer CRM value
Columbia, Md. – Although it is now dismissed as a “legacy” technology, email can still provide value to retailers’ CRM (customer relationship marketing) efforts, as can mobile technology and loyalty programs. According to new data from CRM firm Merkle, 67% of consumers want a totally mobile path to purchase and 42% of supermarket shoppers use their phones at least once during a trip.

