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Record-setting Q4 for Urban Outfitters
Urban Outfitters Inc. set a record and beat Wall Street expectations with its sales for the fourth quarter and full fiscal year 2014.
Total net sales grew 12% to $1.01 billion from $905.86 million, setting a record for the company. Same-store sales, including direct-to-consumer sales, rose 6%. For the full year, total net sales increased 8% to $3.32 billion, from $3.09 billion, also another record. Same-store sales grew 2%. For both the fourth quarter and full fiscal year, strong growth in the wholesale segment helped push up total net sales.
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Tech Guest Viewpoint: Personal Experiences Deliver Victory, Loyalty
By Deepak Advani, IBM Commerce
The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

