Data & Analytics

Charlotte, N.C. – Nothing succeeds like success, and 300-plus-store department store chain Belk Inc. took a previously successful TV holiday campaign and modernized it for the omnichannel era, with impressive results.

As the popularity of online reviews continues to increase among shoppers, Walgreens announced it is working with a Yelp-like website to make it easier for patients to read reviews about the medications they take.

Now, anyone researching a medication or filling a prescription on Walgreens.com can access a simple snapshot that shows how their prescribed medication has impacted other patients on the therapy, including medication side effects, as reported by PatientsLikeMe members.

Omnichannel commerce is exposing organizations as "legacy channel impaired." Customers don’t talk about and don’t care about channels. Customers care about engagement, information, value, product and service. Channels are a frame we’ve used to organize around and operate in an increasingly disruptive environment. What started as a fear of cannibalization has evolved into an opportunity for augmentation, as digital and physical convergence accelerates across categories and formats.

Nearly 300% more retailers plan to use mobile POS in the next two years, according to a special report by Boston Retail Partners (BRP).

The study, “Mobile Technology – Transforming the Customer Experience,” forecasts that the use of mobile technology for other customer-facing activities in retail will also dramatically grow in the next two years. For example, approximately 200% more retailers plan to use geolocation within three years. And 350% more retailers plan to support NFC payments by October 2015.

Seattle -- Nordstrom Inc.’s fourth-quarter net income fell a lower-than-expected 4.9% to $255 million, down from $268 million a year earlier, even as its same-store sales topped expectations. The profit decline came amid higher costs, including those related to tech upgrades and its acquisition of Trunk Club, and increased promotions at Nordstrom Rack.  

Ann Inc. may be in talks with at least two potential buyers, according to a report this month from Bloomberg.

The $1.6 billion owner of the Ann Taylor and Loft women’s clothing stores said in an October regulatory filing it planned to review strategic options and that it is working with JPMorgan Chase & Co.

Nordstrom is doing all the right things when it comes to store traffic, e-commerce and customer service, but it wasn’t enough for Wall Street in the fourth quarter.

Nordstrom’s same store sales grew 4.7% in the fourth quarter; online sales grew to now represent 40% of the store’s business. And just this month the company was ranked No. 1 in the United States in terms of customer service, according to the American Customer Satisfaction Index.

Foothill Ranch, Calif. – The Wet Seal Inc. wants customers to have a social online shopping experience. Wet Seal will utilize 3 Tier Logic's Platform3 consumer-to-consumer content marketing and data mining platform to increase the quantity and duration of website visits and the conversion of those visits to generate more e-commerce transactions.