-
Bon-Ton posts 5.3% rise in sales; CFO to exit
Holiday discounts helped Bon-Ton Stores post a robust increase in same-store sales.
The company said same-store sales for the nine-week holiday period ended Jan. 3 increased 5.3%. Total sales for the combined months of November and December were up 3.8%, the company said.
Kathryn Bufano, president and CEO, said the company was “pleased” with the numbers, but that a “highly promotional sales environment” tempered the impact of those improved sales on Bon-Ton’s profits.
-
Study: Mobile coupon redemptions exceed norms
Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.
The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include: