Data & Analytics

Deerfield, Ill. – Walgreens customers have a new resource for getting information on medication. Non-profit PatientsLikeMe is working with Walgreens to help make it easier for people to understand how the medications they take may affect them.

Now, consumers researching a medication or filling a prescription on Walgreens.com can access a snapshot that shows how their prescribed medication has impacted other patients on the therapy, including medication side effects, as reported by PatientsLikeMe members.
 

By Navneet Loiwal, Shopular

Mobile was all the rage during the 2014 holiday buying season. But the mobile buzz of late hasn’t just been about mobile purchasing. More consumers are now retail deal-hunting by mobile than in previous years – creating an entirely new paradigm for handheld devices as it relates to information gathering and comparative shopping, versus the act of completing an actual purchase.
 

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.

By Shah Karim, Saferock

If it hasn't done so already, the consumer experience will undoubtedly include omnichannel shopping, mobile, and social media as part of what consumers do naturally. Based on this inevitable evolution of how customers engage with retailers, here are seven retail “megatrends” which will become reality by 2020.

Sears Holdings continues to lose money –- lots of it –- and same store sales declined again during the holidays, but the severity of the company’s losses have diminished, which has Chairman and CEO Edward Lampert believing further improvement is coming as the company transforms to what he calls “a leading integrated membership-focused company.”  

The White House recently hosted a daylong Summit on Cybersecurity and Consumer Protection at Stanford University. Speakers ranged from President Barack Obama to Apple CEO Tim Cook to Walgreens president Alex Gourlay). Here are a few takeaways.

Retailers Recognize Chip and PIN

New York -- Rebecca Minkoff’s New York flagship combines advanced technology with the designer’s fashion-forward apparel and accessories to create a highly engaging and immersive shopping experience — one that’s right in sync with the brand’s omnichannel- and mobile-savvy customer base. It’s also in sync with the ethos of the designer herself, who has entered the wearable tech market, with a bracelet that alerts the wearer to calls and texts, and a cuff that charges mobile device

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.