RetailNext: January stores sales, traffic decline

San Jose, Calif. – Consumers appear to have been feeling a seasonal hangover after what some analysts have called a relatively strong 2014 holiday season. According to the monthly Retail Performance Pulse for January 2015 from RetailNext, store sales and traffic both declined 7.7%



Average transaction value and sales per shopper both decreased slightly by 0.1%, and conversion increased by 0.2%. The month started off slow with a relatively steep decline of 8.5% in traffic and 11.4%in sales in the first week. The last week of the month saw relatively stronger performance with upticks in average transaction value and sales per shopper.