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Eyebuydirect launches new e-commerce site
Austin, Texas - Online prescription eyewear retailer Eyebuydirect.com (EBD) has launched a new website featuring with more than 1,200 customizable frames. EBD has streamlined the online shopping experience for prescription glasses with the Eye Try tool, which allows customers to upload a photo of themselves in order to virtually try on any pair of frames available on the site.
Each pair of glasses is adjusted according to the individual’s pupillary distance (PD) and eye alignment.
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Survey: Retailers getting more aggressive in mobile investments as payback grows
Chicago -- Mobile (including tablet), marketing and personalization were the top three issues that retailers will devote the most time to in 2014, according to the e-tailing group’s 13th Annual Merchant Survey. Omni-channel and platform rounded out the top five concerns.