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Survey: Millennials expect brands to be upfront
St. Louis -- Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency. While 57% surveyed said they tell their friends about their purchases, 44% prefer to "show off" their purchases, even if it's in subtle ways.
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Report: Online location search issues are eroding brand trust
Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.
To survive the long, bumpy ride through the recent recession, many retail logistics executives focused on cost reduction. This necessary objective drove important changes in supply chain strategy, from network right-sizing to innovative warehouse automation and energy-efficiency tactics. A “lean and mean” supply chain model arose, and quickly became vital to survival. 
