Data & Analytics

By Shelley E. Kohan, VP, retail consulting, RetailNext; instructor, Fashion Institute of Technology

Consumer confidence is 10 points higher than this time last year. Spring weather forecasts show April will be warmer than average for many areas. So, how can retailers optimize sales during this season? Learning from last year’s data and trends is a great place to start.

Deerfield, Ill. - Walgreens had March 2014 sales of $6.43 billion, an increase of 4.5% from $6.16 billion for the same month in fiscal 2013.

Same-store sales increased by 3.5% in March. Calendar day shifts positively impacted total same-store sales by 0.6%.

Camp Hill, Pa. -- For the four weeks ended March 29, 2014, same-store sales at Rite Aid increased 0.7% from the prior-year period. March front-end same-store sales decreased 5%, with 4.1% of the decrease attributable to a shift in the timing of Easter, which falls on April 20 in 2014 compared to March 31 in the prior year.

Total drugstore sales for the four-week period increased 0.4% to $1.95 billion, compared to $1.94 billion for the same period last year.

Washington, D.C. -- Despite a slight decrease in corporate payments fraud and a heightened interest in security risks, 2013 saw an increase in fraud specific to credit and debit cards as criminals and their schemes became more sophisticated, according to the 2014 AFP Payments Fraud and Control Survey released by the Association for Financial Professionals (AFP).

Jeffersonville, Ind. - The key to repeat customers is personalized communication from brands after purchases. According to a new survey of 1,000 U.S. consumers from multichannel customer engagement solutions provider Accent Marketing Services LLC, 86% of consumers say it’s important to have a positive experience after making a purchase.

Key findings in the report also include:

• Nearly half of consumers interact with brands after a purchase.

Sydney, Australia -- Multi-brand retailer Atlantic Brands is using Lyris’ digital marketing platform to boost sales and customer engagement for its Australian division. With Lyris, Atlantic Brands plans to increase repeat purchases and overall revenues by gleaning customer insights from online and offline activity.

New York -- The Knot has released The Knot Wedding Planner App for iPhone. With two clicks, a couple can find a venue, read reviews, check availability and source the entire team responsible for the wedding, from planner to florist and photographer.

Hoffman Estates, Ill. -- The U.S. Environmental Protection Agency (EPA) has recognized Sears Holdings with a 2014 Energy Star Partner of the Year – Sustained Excellence Award. Sears Holdings, an Energy Star partner since 1998, will be honored for its long-term commitment to energy efficiency.

The company's related accomplishments in 2013 included:

Los Angeles -- Guitar Center's total debt has been reduced by approximately $500 million and annual cash interest expense has been reduced by more than $70 million. The improved financial position of the company will enable Guitar Center's management team to further invest in its people, store base and brands to accelerate growth.

Ottawa, Canada -- Greg Soussloff has joined 360pi as VP of customer value. Soussloff brings 20 years of sales and sales management experience to this role.

Prior to joining 360pi, Greg was the U.S. senior director for retail and consumer goods for SAS’ Americas division, where he helped in securing enterprise agreements with retailers and consumer goods companies including Macy’s, eBay, Nike, Kellogg, Wal-Mart and Nestle. Soussloff will be located in Dallas, as part of 360pi’s U.S. presence.