Jamba Juice launches omni-channel loyalty program

Emeryville. Calif. - Jamba Juice Company has unveiled its new Jamba Insider Rewards customer loyalty program in stores nationwide. Now, typing a phone number entry on a touch-screen allows Jamba Juice customers to earn rewards, personalized offers, and free products without the need to carry a rewards card at every point of sale.



Rewards include discounts for activating an account and making purchases, as well as personalized offers via email or text such as percentage off coupons, free food item with a smoothie or juice purchase, and $2 off freshly squeezed juices coupons



Powered by Spendgo, the Jamba Insider Rewards loyalty program tracks customers' reward points through the entry of a 10-digit telephone number on a touch-screen pad at the point of purchase and sends real-time alerts of available rewards and surprise offers such as a free boost with smoothie purchase. The program enables custom rewards based on an individual's previous purchase behavior, making the program not only convenient, but also tailored to their buying habits and favored menu items. The program was piloted in select stores last year and witnessed double-digit percentage participation rates well above industry averages.



"Using the latest in innovative web, mobile, and touch-screen technology, Jamba Juice is endlessly committed to amplifying the consumer store experience," said Julie S. Washington, senior VP and chief brand officer, Jamba Juice Company. "Here at Jamba Juice, we're both delighted and proud to launch Jamba Insider Rewards™, a program that goes beyond most current corporate loyalty offerings today by providing consumers an open, cloud-powered rewards approach in a way that is modern, intuitive, personalized and void of your typical plastic card hassles at checkout."