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Ann updates second quarter outlook following soft sales at Loft
Despite positive performance through mid-June, the remainder of the second quarter proved more challenging for Ann Inc., prompting the company to reduce its outlook for the second quarter so it reflects lower-than-anticipated comparable sales and gross margin rate performance.
President and CEO Kay Krill cited soft traffic across the industry and a highly promotional environment, but added that — despite delivering a positive comp for the quarter at Ann Taylor — a disappointing performance at Loft offset results.
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It’s a bird, it’s a plane! No, it’s a digital coupon
Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.
Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.