Data & Analytics

Kmart has overhauled its marketing team by making several personnel changes and replacing its CMO with a veteran from DSW.

According to Ad Age, the company has named Kelly Cook as its new chief marketing officer after Mark Andeer left the company.

Cook will be leading the company's "omnichannel transformation," according to Ad Age.

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During the next several months, many U.S. retailers will begin transitioning their point-of-sale systems to accept EMV (Europay, MasterCard and Visa) technology. EMV-ready cards are most frequently recognized by the presence of a small security chip embedded in the card itself. This technology is not new – it has been in use in Europe, Canada and much of the world for years.

Etsy and the West Elm division of Williams-Sonoma continue to fuel the maker movement with new initiatives that were launched to coincide with a Presidential Proclamation establishing the National Week of Making.

In conjunction with an event at the White House and a proclamation by President Barack Obama, online retailer Etsy said it planned to expand its Craft Entrepreneurship program to 30 cities by July 2016 from the current 19 cities.

The CEO of 99 Cents Only Stores Inc. says he's confident that the company's core business strategy remains strong despite a sharp drop in net income in the first quarter.

Yahoo has named the former marketing chief at JCPenney as its new senior vice president consumer marketing.

Debra Berman will be joining Yahoo as our new Senior Vice President of Consumer Marketing, reporting to me. Berman will join the Yahoo marketing team on July 6, bringing with her more than two decades of marketing experience.

Montreal, Canada — Multidev Technologies Inc., a developer of ERP and omnichannel solutions for retailers, is adding web marketplace integration to its ChainDrive enterprise retail management platform. Users will be able to market, promote and sell their products through e-commerce channels including Amazon, eBay, Rakuten, and Newegg.
 

<The Neiman Marcus Group says currency exchange rates put pressure on traffic in the first quarter as the company reported a smaller than expected boost in same store sales. 

The retailer said same store sales increased 2.2% for the third quarter ended May 2 as the strong dollar had some impact on the retailer’s business.

Boston – The in-store customer experience is going to get a lot more personalized and timely. According to a new special report by Boston Retail Partners (BRP), “Real-time Retail – The New Retail Imperative,” by 2020 nearly two-thirds of retailers will identify a customer when they walk in the store via their smartphone.  In addition, 76% of retailers plan to provide suggested selling based on a customer’s previous purchases within three years.

Other key findings gathered from recent BRP surveys include: