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Drive-thrus, Uber and same-day: Is this the new normal for retail?
With consumers’ “I want it now” mentality, today’s retailers seem to be investing in ways to get products to customers faster. Retailers are scrambling to get their products to customers with overnight, same-day, four-hour, one-hour and other delivery options. Such offers help on two fronts: they satisfy the needy customer and give the perception that one retailer is offering more options than others to differentiate the brand.

