Data & Analytics

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

Moscow - PlayDisplay, a provider of emotional engagement solutions, is releasing SpaceAR, an augmented realty platform that enables the creation of realistic objects of various sizes and whole virtual worlds. Powered by PlayDisplay’s proprietary technology, the solution makes virtual environment obey the laws of physics and interact with the audience in a realistic way.

Research Triangle Park, N.C. – ChannelAdvisor Corp., a provider of cloud-based e-commerce solutions, has launched its 2014 Autumn Release, with new features and advancements added to the company’s platform. The 2014 Autumn Release offers enhanced EBay management with QuickStart and Custom options, new support for social sites Polyvore, Wanelo and mobile search engine Yahoo Gemini, as well as expanded global capabilities through support for marketplaces such as MeinPaket, Rakuten.de and Zalando.

San Francisco - Tapcentive has launched its NFC- and BLE-connected Touchpoint devices for use with its cloud-based Mobile Engagement Platform. Tapcentive Touchpoints offer marketers visible, interactive engagement technology for driving consumer awareness and influencing in-location behavior.

Plug and Play helps bring together retailers and startups who offer specific technology and expertise that can relieve their pain points. In each issue of our Customer Disruption e-newsletter, we will provide you a brief Q&A with the CEO of a Plug and Play startup, explaining how their company assists retailers in succeeding in today’s disruptive customer environment.

This week’s CEO Corner features three questions with Judd Ferrer, CEO of Sparkle.

What does your company do?

By Christoph Stehmann, Pitney Bowes

Imagine that it’s a breezy Friday morning and tonight is your nephew’s birthday party. It’s completely slipped your mind, and there just isn’t time in your day to go shopping. However, you’re not stricken with panic, because this solution is routine. You go online, find the hottest toy, and hit Amazon Prime Air. You quickly hop in the shower, scarf down a breakfast, and on your way out the door, a small “Octocopter” is touching down on your doorstep to save your day.

Fort Worth, Texas – John Feray, who had served as CFO of RadioShack for less than a year, has resigned from the company, citing personal reasons. Holly F. Etlin, managing director of AlixPartners and longtime RadioShack advisor, has been named interim CFO of the struggling retailer. She previously served as RadioShack's interim CFO from July 2013 to February 2014.

Toronto – So far, the November 2013 purchase of Saks Fifth Avenue by Hudson’s Bay Company (HBC) is paying dividends. HBC reported strong results during the second quarter of fiscal 2014, including a shrinking of its net loss from $81 million in the second quarter of the prior fiscal year to $36 million.

Primarily due to the addition of Saks revenue, total sales climbed 87% to $1.77 billion from $948 million. Consolidated same-store sales grew 1.9%. Digital sales were $162 million, including $116 million from Saks.

New York - While the majority of consumers prefer to both shop and spend their money in brick-and-mortar retail stores, more than 60% are increasing their online shopping activities, according to a survey of 1,515 consumers by digital marketing firm SmartFocus. This trend is most prevalent among women (71%) and Millennials.