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Why Personalization is Key to the ‘New Consumer’
By Graeme Grant, president & COO, CQuotient
Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants. Consumers engage across every touch-point and demand that retailers have an omnichannel communication approach to complement their always-connected behaviors.
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Subway to launch NFC-based mobile payments nationwide
Milford, Conn. -- Subway announced that it will launch NFC-based mobile payments nationwide on Oct. 1 with Softcard, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless. It is one of the largest deployments of mobile payment capability in the country, Subway said.
