Combatant Gentlemen going after wedding business with The Groom's Suite
Irvine, Calif. — Online menswear retailer Combatant Gentlemen Inc. is seeking to expand one of the fastest-growing segments of its business.
The company has launched The Groom's Suite, an online dashboad offering suits starting at $160 and tuxes starting at $200, to attract budget-conscious brides and grooms who prefer to buy rather than rent.
The retailer began offering wedding-specific products and promotions in February 2014, and the category is now one of the fastest-growing sectors of Combatant Gentlemen's business. Before launching The Groom's Suite, all wedding orders were handled over the phone.
"Coordinating groomsmen outfits for a wedding can be a huge logistical headache for couples, so we wanted to build something that would make their lives a little bit easier," said Vishaal Melwani, CEO and Creative Director of Combatant Gentlemen.
"By creating The Groom's Suite, we're supplementing the outstanding service our wedding stylists currently provide with robust technology so it'll be simpler than ever to coordinate outfits for your big day."
The Groom's Suite allows brides and grooms to:
Build and assign outfits to each member of their wedding party, drawing on Combatant Gentlemen's collection of wedding-ready suits, tuxes, shirts and accessories
View the status of every groomsman's order, and identify who has completed their order and who has outstanding tasks
Video chat with a stylist and receive personalized outfit recommendations
Automatically remind groomsmen about next steps via email to streamline communication.