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Changing the world, one school supply at a time
Staples is shaking up the back-to-school aisle with an innovative promotion that makes a difference for children around the world.
The company is partnering with Me to We and Free The Children to help children around the world by allowing customers to digitally track how their purchase makes a difference.
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Active engagement is key on path to purchase
New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.
The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.