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Facebook expands Place Tips, adds free beacons
Menlo Park, Calif. – Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.
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Kohl’s seamlessly engages customers with enhanced app
Menomonee Falls, Wis. – Kohl’s “Greatness” Agenda is not named lightly. The enterprise-spanning strategy is designed to make the company America’s most engaging retailer by providing a convenient customer experience across all channels. Considering the ever-growing importance of the mobile channel as an omnichannel engagement tool, it is not surprising that Kohl’s is focusing on its mobile app as a key enabler of greatness.