Data & Analytics

Atlanta - Porsche Cars North America Inc. hopes to drive consumers to drink – and eat – at its new $100 million Porsche Experience Center and headquarters. Porsche has officially opened its new fine dining "Restaurant 356" on the second level of the Porsche Experience Center, overlooking the Hartsfield-Jackson Atlanta International Airport.

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

Oak Brook, Ill. - Inland Securities Corporation, the exclusive dealer-manager and placement agent for real estate investment programs sponsored by Inland Real Estate Investment Corp. (“Inland Investments”) and Inland Private Capital Corp., announced that Michael T. Ezzell II has joined the company as CEO.

Staples Inc. has unveiled several enhancements to its e-commerce operations, including new looks for its websites and streamlined checkout features.

The retailer says the refresh of Staples.com features faster performance, a new interface designed for easier navigation and expanded personalization. A leading edge business to business site, the redesigned StaplesAdvantage.com has an updated look and feel with a new homepage dashboard, streamlined browsing and checkout.

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

Hartland, Wis. – Batteries Plus Bulbs, a 650-store chain specializing in batteries, lightbulbs and personal electronics repair, has a fairly traditional offering of products and services. But that doesn’t stop the retailer from delivering a modern omnichannel customer experience.

“We’re a needs-based business,” said Jayson Serrault VP of omnichannel marketing and analytics, Batteries Plus Bulbs. “Customers come to us with a specific need that has some sense of urgency and immediacy.”

San Jose, Calif. – While Amazon.com may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

Hayward, Calif. -- Posiflex is releasing a new mobile POS tablet, the MT4008. The MT4008 tablet is a fully modular hybrid system designed to provide mobile flexibility with stationary POS functionality.

The MT4008 system comprises an 8" tablet, optional 2D scanner with a pistol grip and extended-life battery, and printer docking station.