Data & Analytics

Google could be preparing to take on Amazon.com with its own unique e-commerce solution. According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine.   

Consumers are doing even more holiday shopping from their desktop computers this year, according to a new report from comScore.

The Internet analytics company reports that U.S. consumer spending from desktop computers for the first 44 days of the November-December 2014 holiday shopping season is up 15% from last year, to $42.5 billion.

Consumers who love chocolate may have been waiting for the day someone unveiled a chocolate 3-D printer. Well, thanks to Hershey Co., that day has come.

The company has announced the debut of its 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World in Hershey, Pa. Consumers who visit the store will have the opportunity to interact with Hershey scientists and the breakthrough technology.

Minneapolis – Technology geeks do not have the reputation of being the people you turn to in a crisis, but travelers in Chicago’s O’Hare Airport who experience difficulty with their electronic devices just may find a geek is what they need. Agents from the Best Buy Geek Squad technical service will be available daily now through Dec. 23 in O’Hare’s Terminal 3, Concourse H, with a “Precinct” similar to those found in Best Buy stores.  

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

Walmart has announced the 75 winners of its Food Pantry Holiday Makeover campaign, which gifts a food pantry organization with a $20,000 grant for renovations. 

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

RESTON, Va. - Retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season totaled $42.5 billion, up 15% versus the corresponding days last year. According to comScore.