It’s all about image for mobile Flipkart shoppers

Bangalore, India – Image is important, and that extends to mobile commerce. Indian e-commerce platform Flipkart is recognizing the importance of image for its mobile shoppers by rolling out image search on its mobile app, using ViSenze technology for visual search and image recognition.



The newly introduced image search allows users to upload photos of fashion items and find similar products in terms of color, pattern or style inside the Flipkart merchandise database. This eliminates keyword searches, simplifying the search process.



Additionally, users browsing Flipkart's catalogue can find visually similar products with a single tap. This brings offline-like shopping experience to mobile, acting as a virtual "shop assistant" who would show products of same color or design when users see something they like. Seventy-five percent of Flipkart’s 45 million registered users gain access to the site via smartphone. These new features are currently in beta and are due to be released to all users in the upcoming days.