Data & Analytics

Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.

By Howard W. Herndon

Retailers should take advantage of the constant availability of data created by near-ubiquitous mobile penetration among consumers, advised Michael Olmstead, director, Plug and Play Retail, a Silicon Valley-based global start-up accelerator and investor.

“Our generation has a constant in-flow of information, much of which we receive on our mobile electronics,” said Olmstead.

Rack Room Shoes builds mobile loyalty program from ground up

Bob Russo, general manager, PCI Security Standards Council, offers the following advice about complying with PCI Data Security Standards, including the upcoming October 2015 deadline for U.S. retailers to accept cards with Europay, MasterCard, Visa (EMV)-compliant chips.

No Single Security Solution: “As evidenced by recent high-profile breach incidents, keeping payment data secure in today’s world is an increasingly complex challenge,” explained Russo.

Golden Pantry protects customer data with secure network

Broadening responsibilities at a business brings with it an exponential increase in worries. And retail is no exception.

As the traditional CFO role expands beyond accounting and compliance to a more strategic role and partner to the CEO, the capabilities that future CFOs will need to bring to the table are also evolving.

With the retail CFO’s role evolving so quickly in the last few years, what changes will the future bring? Look for CFOs to be hired from outside the company, oversee more divisions and spend significant time overseas in an increasingly global retail world.

The finance function, of course, will continue to be critical, especially for public companies.

Also the CFO role may encroach further on operations, particularly in an era of consolidation — store closures necessitated by mergers likely will fall under the domain of the CFO.

Defining the scope of a CFO’s oversight is challenging because it’s still evolving. Besides the overarching responsibility of overseeing and reporting finances, the role now often includes strategic planning, technology and investor relations.

New areas of reporting, including corporate social responsibility and environmental performance, are also being added.