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Survey – Three in 4 Americans have made impulse purchase
Austin, Texas - Three in four Americans have made an impulse purchase. According to a new CreditCards.com report, nearly 90% of millennials said they had made an impulse purchase, compared to just 56% of seniors. And in an interesting finding, men were nearly three times more likely than women to impulse buy while “intoxicated,” while women were twice as likely as men to impulse buy while “sad.” The most common emotions at the time of purchase? “Excited” and “bored.”
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TechBytes: Three Reasons Retailer Innovation Labs are a Good Idea
With the recent announcement that it will build a new digital innovation lab in Boston, CVS Health has joined the ranks of retailers, including Wal-Mart Stores and Target Corp, who have also launched similar facilities. Not every retailer is in the position to build its own proprietary innovation hot house, but there are many advantages for those with the resources to do so. Following are three key reasons that retail innovation labs are a good idea.
