Data & Analytics

Mandy Ginsberg isn’t a household name in the retail industry but J.C. Penney thinks its newest board member can help improve online customer engagement.

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

Hangzhou, China - Alibaba.com is moving to put concerns about the reliability of its suppliers to rest. The global e-commerce platform is upgrading its trade assurance program to give small-to-mid-sized businesses peace of mind when buying from overseas suppliers.

Sam’s Club, Costco, Rite Aid, and other retailers have shut down their photo services to deal with a potential data breach.

According to Reuters, CVS, which also uses the same photo hosting service as the retailers named above, temporarily shut down its photo sites last week after noticing possible credit card data irregularities.

According to Reuters, some of the companies temporarily shut down the services after photo hosting service PNI told them about the breach, while others proactively shut down after reading reports.

Austin, Texas – Parents are always telling their school-aged children that character is key, and they also apply a version of that maxim to back-to-school shopping. According to a recent survey by RetailMeNot, parents say their kids want school supplies featuring popular characters from films and TV shows.

Respondents indicated their children want "Minions"-themed school supplies the most (33%) followed by "Jurassic World" (31%), "SpongeBob" (24%) and "Star Wars" (22%).

Retailers today are in a constant search for the industry’s Holy Grail – delivering an omnichannel brand experience across all touchpoints. Unfortunately, this quest to deliver on the promise of the omnichannel experience has given rise to a troublesome and pervasive problem known as fake omnichannel or “’fomni.”

Amid their search, retailers confront a wide array of commerce-related software solutions masquerading as omnichannel and promising to provide the type of seamless experiences shoppers now expect.

Hoboken, N.J. – A new rival to Amazon.com has officially taken flight. Jet.com, a membership-based e-commerce platform that promises to beat Amazon Prime prices using “profit-free pricing,” launched as of July 21.

Jet says it sells millions of items, in sizes ranging from small to bulk. The site is specifically designed to compete with the Amazon Prime paid loyalty service, charging $49.99 for an annual membership fee (although it is currently offering an introductory free three-month trial).