Data & Analytics

New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

Minneapolis – Supervalu Inc. beat Wall Street expectations for profit in the first quarter of fiscal 2016 and also announced it is considering spinning off its Save-A-Lot grocery banner. Net earnings soared 42% to $61 million, from $43 million in the same quarter the prior fiscal year.

Cost of sales rose at a slower pace than net sales, aiding profit growth. Net sales rose 3% to $5.41 billion, from $5.26 billion.

Amazon is going to make it very easy for startups to launch, market and distribute their products to hundreds of millions of Amazon customers across the globe.

The retailer is launching a program called Launchpad, which offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.

New York – Worthy.com, an online marketplace for used luxury goods, has named Gil Gadot as executive VP and COO.

Gadot joins Worthy with more than 20 years of experience in finance and technology.

Scottsdale, Ariz. - JDA Software Group Inc. has created a new single-user software solution called JDA Planogram Generator Client, or myPG, which automatically creates large numbers of optimized, store-specific planograms for individual users. The planograms take into account user-defined merchandising instructions, fixtures, assortments and performance data.

In a single batch effort, high volumes of planograms can be quickly produced and distributed. myPG is built on the capabilities of JDA Planogram Generator.
 

Richardson, Texas -- EnTouch Controls, a leader of energy management as a service (EMaaS), has been recognized as a finalist for the MTBC 2015 Tech Titans awards in the “Emerging Company Innovation” category. Winners will be announced at the 15th annual Tech Titans Awards Gala on Friday, August 21, at the InterContinental Dallas Hotel.