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Survey: More than half of smartphone users have this OS
Pittsburgh – Retailers wondering which smartphone operating systems they should support with their mobile and omnichannel programs can reach more than half of all users with a single OS.
In the second quarter of 2015, 52% of all smartphone shoppers used iOS 8, according to the Branding Brand Mobile Commerce Index. iOS 8 also generated 56% of all smartphone revenue in second quarter 2015.