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Data & Analytics

  • Amazon wants to help retailers do everything

    Seattle – Amazon.com continues its evolution into a full-service technology platform with three services essentially designed to help retailers do everything. These services include support for start-ups, expansion of the Amazon Aurora database engine, and a hosted fulfillment/logistics platform.

  • Push vs Pull: How Mobile Changed Retail Promotion Strategies

    The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

    Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

  • Study: Back-to-school shopping starts earlier online

    New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

  • TigerDirect wants business customers to 'Ask a shark'

    TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

    The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

  • Supervalu considers spinning off its best banner

    Minneapolis – Supervalu Inc. beat Wall Street expectations for profit in the first quarter of fiscal 2016 and also announced it is considering spinning off its Save-A-Lot grocery banner. Net earnings soared 42% to $61 million, from $43 million in the same quarter the prior fiscal year.

    Cost of sales rose at a slower pace than net sales, aiding profit growth. Net sales rose 3% to $5.41 billion, from $5.26 billion.

  • Amazon rolls out the red carpet for startups

    Amazon is going to make it very easy for startups to launch, market and distribute their products to hundreds of millions of Amazon customers across the globe.

    The retailer is launching a program called Launchpad, which offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.

  • White House taps Best Buy to connect America

    Minneapolis – While the buzzing sounds and dings of dial-up Internet access may seem like quaint relics of the turn of the century, the fact remains that millions of Americans lack even that level of Web connectivity. To help bridge this digital divide, Best Buy will participate in a new ConnectHome initiative announced by President Obama and Housing and Urban Development (HUD) Secretary Julián Castro.

  • Cash is still king with U.S. shoppers

    Pleasanton, Calif. - Shoppers are using a larger variety of payment options with digital and mobile payments serving as supplements to the traditional cash and card-based payments tools. According to a new study of 1,000 consumers released by Blackhawk Network, while 93% of consumers still use cash; 68% use debit cards; 62% use PayPal and 14% have made mobile payments on smartphones or tablets.

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