Data & Analytics

New York -- A survey released Monday is in line with other reports that consumers do not plan to spend more this year on back-to-school supplies than they did last year. The survey also lists the 10 most popular retail brands for back-to-school purchases.

Target ranks as the most popular retail brand for back-to-school purchases, just ahead of Walmart, in the 21st annual Back-to-School survey by Brand Keys, the New York-based brand loyalty and emotional engagement research consultancy. Macy’s, CVS and Best Buy round out the top five.

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

Atlanta – The addition of income from Progressive Holdings LLC, as well as the elimination of expenses related to the April 2014 purchase of Progressive, propelled strong profit growth at Aaron’s Inc. The rent-to-own retailer reported net earnings of $40.5 million in the second quarter of fiscal 2015, almost five times the $8.5 million earnings reported the same quarter a year earlier.

San Francisco - Gap Inc. is supporting front-end omnichannel retail operations with back-end seamless inventory capabilities. Using a “seamless inventory” model supported by technology from GT Nexus, Gap focuses on having the right products at the right time for the right channel.

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

San Jose, Calif. – Back-to-school shoppers are doing their homework online before making purchases. According to research from store analytics provider RetailNext, 73% of consumers research online and then buy back-to-school items in the store.

In addition, 32% of college shoppers plan to comparison shop online to make sure they get the best pricing, up from 28% in 2014. More than 31% of K-12 school shoppers will compare prices online, compared with 30% last year.

Other notable findings include:

A Food City supermarket in Bristol, Va., has given new meaning to that old merchandising adage, “stack it high and let it fly,” by creating the world’s largest pineapple display.