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Gallup: Consumers say ‘meh’ to digital wallets
Washington, D.C. – Despite all the hype surrounding Apple Pay and other digital wallet solutions, so far consumer response to the digital wallet phenomenon has been one big shrug of the shoulders.
Gallup analysis shows that only 13% of U.S. adults with a smartphone have a digital wallet on their device.
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Elephant Bar herds loyalty members
Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.
The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.