Amazon expands seller holiday deals program worldwide

For the first time in its history, Amazon will feature top deals from sellers on holiday deal pages worldwide. The holiday deals from sellers will now appear on the Amazon Today’s Deals page, Black Friday Store, Cyber Monday Store and many other high customer traffic site features.



Participating sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, introduced for the first time last year, is now expanding to be available worldwide on local Amazon sites in the US, the EU, China, Japan, India and Canada.



During the holiday season last year, selling on Amazon experienced record growth, the online giant said. On Cyber Monday alone, the company reported that more than 13 million units were ordered worldwide from sellers on Amazon with businesses of all sizes, growing the total units ordered by more than 50% year-over-year. In total for 2013, more than a billion units worldwide were ordered from sellers on Amazon, according to the company.



“It’s a huge benefit to customers during the holidays to have millions of small and mid-sized businesses from around the world selling on Amazon,” said Peter Faricy, VP for Amazon Marketplace. “We have heard from customers that they value the breadth and depth of unique products only offered by sellers. This year customers will find thousands of limited-time holiday deals on high quality items and can browse hundreds of millions of other attractive offers at low prices across popular categories like consumer electronics, toys, clothing and many others. It’s now easier than ever for sellers on Amazon to reach customers in their local area or anywhere in the world.”



According to Amazon, sellers around the world during the holiday season will be taking advantage of the opportunity to scale their businesses, tap into Amazon’s highly-rated customer service and reach more customers efficiently through the Fulfillment by Amazon (FBA) program. Sellers can store their products in Amazon fulfillment centers, and Amazon picks, packs, ships and provides customer service for them.