IHL: Mobile POS market booming

Franklin, Tenn. – Mobile POS technology is growing in popularity among retailers, particularly in the enterprise space, according to the new Mobile POS Software Market Share report from global research and advisory firm IHL.



Currently, only 15% of mobile POS installs are in the enterprise, but this is expected to grow to 38% by 2018, the report found. At the same time, the overall market is projected to grow by more than 320% by 2018. According to IHL findings, retailers are realizing that when associates are properly trained, then shoppers and associates work side by side on a transaction, with the uplift in sales as high as 25% per customer.



IHL says this is because there is a consumer perception difference between working side by side and in a confrontational typical checkout position. When the associate can work side by side, more often than not the consumer feels they are working on a project together rather than being “sold.”



The study predicts that companies including Epicor, Oracle/Micros, Manhattan/Global Bay, NCR, Toshiba Global Commerce, and Starmount are some that will see significant growth in mobile.



“Without question, the landscape of the local mall is changing,” said Greg Buzek, president, IHL. “Retailers are realizing that when associates are properly trained, then shoppers and associates work side by side on a transaction, the uplift in sales can be as high as 25% per customer. This is because there is a consumer perception difference between working side by side and in a confrontational typical checkout position. When the associate can work side by side, more often than not the consumer feels they are working on a project together rather than being “sold.”