Data & Analytics

New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

Seattle – Tully’s Coffee is reveling in a new mobile POS capability.

More precisely, Tully’s has selected Revel's iPad POS systems to be deployed across 46 corporate stores located in the western U.S.

The lightweight Revel hardware decreases the amount of counter space used, connects to the cloud and seamlessly integrates with Tully's current Synergy loyalty platform. Tully’s can also track inventory, manage payroll and provide analytics in real time.

New York -- Consumers didn’t let the heat get them down in August.

Consumer confidence rebounded in August, rising 10. 5 points to the strongest reading in seven months after having fallen sharply in July.

The Conference Board said Tuesday that its index of consumer confidence rose to 101.5 in August, up from a revised July reading of 91.0. It was the best showing since January.

Bentonville now has something in common with Buenos Aires, Seoul, Bangalore and Istanbul.

Walmart’s home town is now home to Tyco Retail Solutions’ newest Retail Experience Center, a 5,000-sq.-ft. facility designed to showcase the capabilities of a global company best known for its broad range of security and inventory management solutions.

Sherwin-Williams is launching a new omnichannel tool designed to radically simplify how customers pick a paint color.

ColorSnap is a comprehensive system with an in-store display that helps customers select colors -- in 60% less time than with the previous display, according to in-store testing conducted by Sherwin-Williams. ColorSnap will also be available for iPhone, iPad, Android and online, allowing customers to scan each take-home color chip for instant access to inspirational room scenes.

An altered retail landscape and new consumer are remaking the shopper journey and path-to-purchase. Here are 10 tactics to improve the shopper experience that every retailer needs to know:

1. Bridge the online to offline experience: Expectations are high; online shoppers seek a personalized and efficient experience. Customers now expect price consistency across channels, the ability to buy online and pick up or return in store and a range of payment options.

DSW says its investments in becoming a more “customer-centric” company are paying off, as the retailer reported sales and earnings growth in the second quarter.

Minneapolis – For the second quarter in a row, Best Buy Co. Inc. beat Wall Street expectations for profit and revenue with large-screen TVs and mobile phones providing a major boost to its results.

Best Buy reported net income of $164 million in the second quarter of fiscal 2016, up 12% from $146 million the same period the previous fiscal year.