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Study turns up surprising results about who likes to browse in-store
Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.
Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.
At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.

